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Bebo Bands Grows Thanks to Fans Who Share Music

Since its July launch, social networking site Bebo Bands has recruited more than 120,000 groups and artists, according to WOMMA member company Bebo, which operates the music-sharing website. The company attributes much of its success to word of mouth among both musicians, who can share information with their "groupies" via member profiles, and music fans, who can make recommendations to one another via sharable playlists and discussion boards. Allowing users to freely share music while they network with friends has proven especially successful for new artists who want to market their music to young listeners.

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