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Viral Email Drives Web Traffic for BMW

BMW has found viral marketing success with a recent email campaign designed for its Mini division. Users who visit Mini's website can design their own car, which drives across their screen and spells out a personalized message with its tire tracks. Users can share their message and their car with friends by emailing them a link to Mini's website. By sending the hyperlink rather than the message, Mini not only enables word of mouth, but drives traffic to its website, too.

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Posted by WOMMA Editor on November 29, 2006 9:50 AM

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