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Sears Launches Social Shopping Site for Moms

Sears has launched a unique website especially for holiday shoppers designed not only to help them find gifts, but also to discuss potential purchases with other consumers. The website, www.readysetholiday.com, reaches out to moms, in particular, with a "Mom-to-Mom" discussion board, where shoppers can share peer-to-peer product reviews and shopping tips, and a "Kidzone," where users can send one another e-cards with their wish lists, holiday greetings, etc. The social shopping site is just one example of how word of mouth marketing is changing not only how consumers shop, but also how companies sell.

Learn more (Sears)
Learn more (BizReport)
Learn more (Chicago Sun-Times)

Posted by WOMMA Editor on November 29, 2006 9:51 AM

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