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FTC Examines Marketing in the Next 'Tech-ade'
The Federal Trade Commission wrapped up its three-day "Protecting Consumers in the Next Tech-Ade" conference early this month. The conference explored the ways in which globalization and technology are impacting consumer protection. It featured experts from the business, government, and technology sectors, as well as consumer advocates and academics, all discussing how changes in demographics, marketing practices, and technology will affect future consumers. Discussion topics included internet marketing, blogging, social networking, and user-generated content.
By holding the conference, the FTC is following the example set by many of the businesses it oversees: placing consumers at the forefront of conversations about new marketing tools and techniques. WOMMA supports all such dialog and recently launched its new Practical Ethics program in full support of consumer protection.
Discover WOMMA's Practical Ethics program