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New Website Helps Users Spread WOM, Save Energy
The Alliance to Save Energy has launched a word of mouth campaign and social networking website that it hopes will encourage consumers to be more energy efficient. The "Six Degrees of Energy Efficiency Challenge" kicked off last month with a home makeover in Washington, D.C., the purpose of which was to help a local family save energy with simple home improvements. The event was supported by the simultaneous launch of SixDegreeChallenge.org, an educational website created by WOMMA member company Fleishman-Hillard that asks consumers to commit to saving energy by taking a quiz, making a pledge, and "challenging" six of their friends to do the same. Upon challenging their friends, users can literally see their social network, which is represented visually on screen to help consumers see and measure their word of mouth impact.