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Reuters Syndicates 3,000 Blogs
Television shows, newspaper articles, and radio programs all are syndicated. And now, thanks to a new partnership between Reuters news service and social media firm Pluck, so are blogs. Reuters began using Pluck's BlogBurst syndication service last month to syndicate news and commentary from nearly 3,000 blogs, ranging in subject matter from philosophy and politics to travel and fashion. The goal, according to Reuters, is to introduce mainstream media to alternative sources of information. And because bloggers are paid when their work is syndicated, newsmakers can count on consumers to begin sharing more and better information with their peers via blogs.