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AudienceBuzz Generates WOM for Live Performances
AudienceBuzz.com is among the latest social networking sites to carve out a niche within the ever-segmenting world of online communities. The site was established as a place where fans can rate live performances -- including music, theater, dance, performance art, lectures, readings, and more -- and claims audience members, artists, and performing arts venues alike can benefit from the conversations the site generates. Audience members have a place to go for consumer-generated reviews before shelling out money for a performance, artists can pick up valuable feedback and connect with both fans and potential fans, and venues have a community-based forum for promoting upcoming shows. Everyone benefits, and all the folks that make it happen have a place to interact, making AudienceBuzz the kind of place where word of mouth can flourish.