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Toyota Leverages Hybrid Buyers' Passion

If you ask Toyota, people buy hybrid vehicles for a reason. The company is relying on that reason -- whatever it may be -- to drive traffic to its recently launched, hybrid-dedicated microsite, banking on the fact that its customers are itching to talk about what factors influenced their choice to "go hybrid." At the site, users can create a profile and take part in community discussions with other hybrid owners, providing an ideal place for word of mouth to happen. Toyota predicts that the stories and convictions expressed on the site will provide inspirational fodder and move more consumers to make a Toyota hybrid their vehicle of choice. Other features of the site, such as the gas savings calculator, reinforce the idea that current owners made the right choice when they purchased their hybrid vehicles.

Learn more (Yahoo!)
Learn more (Toyota)


Posted by WOMMA Editor on January 24, 2007 9:04 AM

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