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'Viral Learning Center' Video Hits Home, Spreads WOM

In a (not so subtle) twist of irony, Comcast is using a YouTube video to promote its new website, Ziddio.com. The video, which pokes fun at the current scramble to try to uncover the "secrets" of making online videos turn viral, is a spoof of a vocational school commercial. In it, the "Viral Learning Center" claims to be able to help floundering marketers master such things as: the art of falling, hurting yourself, hurting others, hurting animals, using animals to hurt people, Eastern European dance routines, and working with excrement and vomit.

Ziddio is a contest-based home for user-generated videos, the only caveat being that the contests are based on Comcast ON DEMAND brands and programming. Contest-winning videos will be available on Comcast ON DEMAND, as well as on the site, which may drive viewership.

Watch the video

Posted by WOMMA Editor on January 31, 2007 9:02 AM

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