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Careerbuilder Age-o-Matic's Viral Aspirations
In a move to replicate the past success of its Monk-e-Mail viral smash, which prompted more than 12 million people to pass along talking-chimpanzee messages, Careerbuilder launched its Ago-o-Matic campaign last month. The Age-o-Matic site allows users to upload photos, rate the heinous conditions of their work environment, and see what they'll look like in 2057 if they keep it up.
The not-so-subtle message the campaign conveys is that there should be more to a job than "surviving the work week," and that putting in time at a thankless job will age you -- a message the company is hoping will prompt viewers to head on over to Careerbuilder.com to look for a new job. Of course, once users have created a much-aged and "crusty" version of themselves, they can forward the image -- along with a personalized, spoken message -- to a friend, hopefully replicating the viral wildfire that sparked Monk-e-Mail's success.
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Great insight. I Just learned that Careerbuilder and its agency of record just split. That's what happens when you give children nice things: they break them. Shame, they could have had many more years of great success together.