Warning This is old content! The Womnibus Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Womnibus Home | Next →

Movie Maker Leverages WOM to Generate Pre-Launch Buzz

Before the movie "We Are the Strange" had its premiere at the Sundance Film Festival last month, its YouTube-hosted trailer had already been downloaded by 648,000 people. The film's writer (and director, and animator, and effects coordinator), Michael Belmont, has been working hard over the past several years to create a devoted cluster of fans, all of whom have long been anticipating the film's release.

Belmont, who is known by fans as "M dot Strange," has been interacting with his movie's enthusiasts online, and even went so far as to allow them to suggest possible endings for the film. "We Are the Strange" didn't fare so well at Sundance (a large portion of the audience left mid-movie), but with the kind of fan base that Belmont was able to accumulate pre-launch, it's going to take more than a panned premiere to put out the movie's fire.

Learn more (New York Times)
Learn more (Reveries)
Learn more (We Are the Strange)

Posted by WOMMA Editor on February 28, 2007 9:01 AM

← Previous | Womnibus Home | Next →