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Presidential Hopefuls Must Navigate WOM-osphere

Political candidates are finally acknowledging the impact of online word of mouth and are gearing up to put the power of the online activist community behind their campaigns. When Democrats Hilary Clinton and Barack Obama announced their presidential intentions early this year, both of them did so via online videos hosted on their campaign websites.

Within a few hours of announcing her bid, Clinton's website had pulled in 10,000 messages of support as well as 2,200 submissions for a blog contest. The site also signed up 100 people a minute to its email list. While gaining the support of this "netroots" contingent doesn't guarantee actual election results come 2008, candidates' online efforts seem to acknowledge that the support -- and conversations -- of internet supporters could give their campaigns a helpful boost.

Learn more (Wall Street Journal Online)

Posted by WOMMA Editor on February 28, 2007 9:02 AM

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