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'Hammer & Coop' Short Films Boost MINI Buzz

MINI USA's latest campaign hinges on a series of short films directed by Todd Phillips of "Old School" and "Starsky & Hutch" fame. The "mini" films follow the adventures of Hammer and his sidekick Coop -- a MINI Cooper with a British accent who is clearly the brains of the two-person operation. The campaign never tries to hide the fact that it's a blatant plug for the MINI, and even pokes fun at itself for being just that. At one point, after boldly rescuing Hammer, Coop quips, "Yes, that was incredibly MINI of me."

Aside from the surprisingly funny spots, there is also an "Action Name Generator" on the site (WOMMA's official action name: Wildfire Winters). After users discover their action name, they can forward it to a friend, giving the entertaining spot plenty of viral potential.

Learn more (Hammer & Coop)
Learn more (AdAge)

Posted by WOMMA Editor on March 21, 2007 9:02 AM

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