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USA Today Gets Social with Media

USA Today added social network functionality to its website earlier this month, allowing the news to become a more interactive experience for the site's readers. Now, in addition to being able to read the news, USAToday.com readers can create a profile, post on news-related discussion boards, see what other readers have to say about current events, and even comment directly on news stories within the articles themselves, transforming a once stagnant form of media into a conversation.

The new USAToday.com includes a slew of social network capabilities, from videos and blogs to content sharing and recommendation tools. All of the efforts culminate in a news experience that is ripe with word of mouth potential.

Learn more (USAToday)
Learn more (WebProNews)

Posted by WOMMA Editor on March 28, 2007 9:03 AM

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