Warning This is old content! The Womnibus Blog has been retired. For the new stuff, visit The WOMMA Word.

Skip to Content | Skip to Navigation

Learn about Word of Mouth in our Great Email Newsletters!
WOMMA Action Items
Stay in the loop with deals and opportunities
Womnibus Weekly
The latest, greatest WOM strategies and successes
Send info on joining WOMMA

Your Email:


Your email is private

See Something Here Worth Talking About? Spread the Word — It's What We Do!

Privacy Notice

The information sent in this email will remain private, though WOMMA reserves the right to moderate all messages. WOMMA never releases, shares, or sells email addresses. Data collected are not shared with other organizations, are kept private at all times, and are never released to outside parties.

 

← Previous | Womnibus Home | Next →

Mophie Turns Customers into Product Engineers

Many, many successful products are created in under-cover research labs using top-secret research. More and more, however, popular products are being developed open-source style with consumers at the helm. Among them is the Bevy, an innovative case for Apple's iPod Shuffle that debuted this month and was designed by product development firm Mophie -- or rather, by its customers.

The Bevy retails for $15 and features a protective covering for the Shuffle, an earbud wrap, a keychain and a bottle opener -- all in one compact device. Even more notable than its design, though, is the Bevy's origin: It's the first of three Mophie products created and voted on by consumers at this year's MacWorld Conference & Expo, where the company transformed its booth into a live, collaborative product creation lab.

Not only is the Bevy inventive, it's also a reminder to companies that the best products are sometimes born of buyers' brains.

Learn more (Macsimum News)
Learn more (Fast Company)

Posted by WOMMA Editor on May 30, 2007 9:00 AM

← Previous | Womnibus Home | Next →