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Urban Outfitters Launches Buzz-Worthy Blog
Urban Outfitters prides itself on being a little bit different. Its clothes are unique, its furniture funky, and even its corporate blog -- which debuted last month -- is decidedly un-average. In fact, the new Urban Outfitters blog isn't just unique; like most of the chain's merchandise, it's also a conversation piece.
Urban Outfitters launched its blog in April, and it's been generating buzz across the blogosphere ever since thanks to its radical design and its targeted content. The blog shuns the standard vertical structure of most blogs and is built horizontally, instead, so that users can scroll sideways through 22 separate windows of content. What's in those windows is unique, too, as the blog is organized geographically; the point isn't only to advertise local store promotions and sales, but to connect with customers by sharing cool cultural happenings in each of the store's major urban markets.
Everyone has a blog these days, but Urban Outfitters' is proof that there's still room for innovation online.
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Thanks for the link. I've been more impressed by UO content than the design, but I am not in their target audience. So what do I know?