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Yahoo! Makes Travel Personal with Site Upgrades
When it comes to promoting destinations, word of mouth is key. Just ask online travel brokers like Priceline and Expedia. They've already enriched their websites with user-generated content, including blogs and reviews for and by consumers. And now, WOMMA member company Yahoo! is following suit with a redesigned travel hub intended to generate word of mouth among information-hungry travelers.
The new Yahoo! Travel includes user-generated destination guides and reviews, as well as instant messaging capabilities for travelers that want to share content or discuss travel plans. A new section, "Today's Picks," even makes personalized destination recommendations based on users' past activity.
Each of Yahoo! Travel's upgrades is designed to help travelers share and discover information. Says Jasper Malcolmson, director of Yahoo! Travel: "By tapping into the collective intelligence of other like-minded travelers, there is a greater ability to plan and take truly memorable trips -- no matter how near or far you want to go."