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J.J. Abrams' Mysterious Movie Trailer Generates Buzz
"Lost" co-creator J.J. Abrams is putting the thrill of intrigue and the power of word of mouth marketing to work to promote an upcoming -- and still unnamed -- movie. What is he doing to get the buzz wheel turning? First off, he treated movie-goers to a teaser before screenings of "Transformers," giving them just enough information to make them hungry for more. Based on the movie's release date, which is Jan. 18, 2008, fan sleuths then located a related website at www.1-18-08.com. There, they uncovered a few more clues about the movie that heightened their curiosity.
Abrams' "less is more" initiative is fueling fan conversations on tons of message boards and blogs, including the "Ain't It Cool News" blog (http://www.aintitcool.com). In a letter to Harry Knowles, HeadGeek at "Ain't it Cool News," Abrams acknowledged that cool marketing tricks were only part of the equation, and that only an equally cool product would live up to the hype and be successful. "Yeah, we're doing some fun stuff on the web," he wrote. "But, obviously, if the movie doesn't kick some massive ASS, who gives a rat's about what's online?"
With more than six months to go before the mystery movie is released, the buzz that has already started moving through online message boards has plenty of time to reach a rolling boil -- something that will hopefully fill seats once the movie hits theaters.
Learn more (KansasCity.com)
Learn more (Ain't It Cool News)
Learn more (1-18-08.com)