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Dial In: Members-Only Call to Discuss the Influencer Model

Many organizations depend on the influencer model as one of many word of mouth tactics and strategies shaping their marketing efforts. In response to recent discussions within the industry about the influencer model specifically, WOMMA is providing a variety of platforms for our members to weigh in, including:

* A session dedicated to discussion of the influencer model on our Word of Mouth Marketing Summit agenda.
* A special section in our upcoming research collection, "Measuring Word of Mouth, Vol. 3," focused on the influencer model.

--> On Tuesday, August 7, 2007, at 3:00 p.m. EST, WOMMA will host a conference call to open a dialogue about the influencer model among our members, as well as to discuss WOMMA's role in fostering open discussion about issues that affect the industry.

This is your chance to dial in, listen to what your industry peers have to say, and voice your own opinions.

>> To take part in the call, please contact us at membership@womma.org.

Posted by WOMMA Editor on July 26, 2007 11:20 AM

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