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Harley-Davidson's Blogs, Vlogs, and Widgets Connect Fans
If you're a Harley-Davidson fan, you probably already know about the Sturgis Motorcycle Rally that took place in the Black Hills of South Dakota earlier this month. The annual rally is the "Mecca" of the Harley world, where true believers come to mingle with other enthusiasts and to cozy up to the H-D brand. Of course, a yearly trip to Sturgis can't be a reality for everyone, and this year H-D worked to bridge the gap for the unlucky population of its fans unable to attend. H-D used blogs, vlogs, and a widget with real time coverage to bring the essence of the rally to its most far-flung fans.
The website http://www.Harley-Davidson.com/Sturgis, which was created for H-D by WOMMA member company WHITTMANHART Interactive, features a variety of diary-style blogs, including those by photographer Peter Reitzfeld, writer Jessica Craker, and mechanic and TV producer Steve Matt, all of whom also happen to be avid motorcycle devotees. Beyond the blogging elements, the site features an interactive map and photos and comments submitted by Sturgis attendees.
Another leg of H-D's Sturgis coverage was orchestrated using a widget with a live video feed of the event -- a whopping 10 hours of coverage each day. The widget was promoted through word of mouth and blog seeding only and was downloaded more than 3,000 times by H-D fans around the country.
Learn more (BusinessWeek)
Learn more (MediaPost)
Learn more (Sturgis Website)
Learn more (Harley-Davidson Website)