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Avid Fans Demand Return of Cadbury's Wispa Candy

Avid fans are flexing their muscles, and smart brands are paying attention. Once again, fan effort has led to brand resuscitation. This time it's Cadbury's Wispa candy bar getting the fan mouth-to-mouth. Wispa was introduced in 1981 and disappeared from shelves in 2003, prompting more than 93 "Bring Wispa Back" Facebook groups with more than 14,000 members and similar efforts on MySpace and Bebo. They finally caught the attention of the candy maker, which is bringing back the treat.

Cadbury plans to make an initial run of 23 million bars to test the waters and see if the surge of social media interest is more than just chatter.

Learn more (Telegraph)
Learn more (WebProNews)

Posted by WOMMA Editor on August 30, 2007 11:03 AM

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