Yahoo! Blends Social, Career Connections with Kickstart
WOMMA member company Yahoo! is currently testing and getting feedback on a social networking application called Kickstart that combines that sociability of Facebook and MySpace with the professional, job-seeking functionality of LinkedIn and CareerBuilder.com. According to a recent CNET Web Services Report, Kickstart's most impressive feature is the ability to use social and career connections to help job seekers find an "in" into the job of their dreams. For example, if an employee at a seeker's company of choice is "interested in helping out students" and can be linked to them either by college alumni status, through a mutual friend, or based on common interests, Kickstart makes the connection.
Beyond Kickstart's ability to connect the social dots, job seekers can also post resumes and profiles that closely resemble those hosted by other social networking sites. Whether or not Kickstart's "in" will be enough to get job seekers on board -- and whether or not Yahoo! moves forward with the initiative --remains to be seen.
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