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'Back to You' Gets WOM Via Fake News
To promote its new T.V. series "Back to You," Fox Broadcasting sent fake news vans out into the streets of Boston, Chicago, Los Angeles, and New York over Labor Day weekend. Staffed with blazer-clad actors who resembled newscasters and passed out promotional materials to curious on-lookers, the vans were emblazoned with the letters "WURG," the call letters for the fictitious "Back to You" news station.
Aside from the efforts on the street, Fox also created a microsite for the show, at http://backtoyouanchorizer.com, where users can upload photos of themselves to create an image that shows them seated at the anchor desk between the show's stars, Patricia Heaton and Kelsey Grammer. The images can be forwarded to friends via email, giving the message viral potential.
Fox also posted an uncensored clip of the premier episode on YouTube, where prospective fans can check it out -- and potentially pass it along to their friends.
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You have the URL wrong. www.backtoyouanchorizer.com. The last o should be an E.