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Orbitz Lures Travelers With Free User-Generated Travel Tips
Orbitz recently launched a user-generated tip website offering real-time updates from travelers -- including security line wait times, traffic, parking, taxi lines, air-traffic updates, weather information, the best place to get an airport snack, and more -- as a way to drive traffic to the Orbitz site. Orbitz customers and non-customers alike can access the new "Traveler Update" service, something that Orbitz is hoping will put its brand front and center in travel planning.
According to Orbitz CMO Randy Wagner, the Traveler Update "sprang from our customer insight that people value information from others in the same situation and our business insight that, at any point in time, Orbitz has thousands of customers moving through major airports and travel destinations."
A website like this not only provides valuable information for travelers, but gives airports, airlines, and other travel services a chance to hear what travelers are saying -- both positively and negatively -- about their products and services, as well.
Learn more (Orbitz)
Learn more (TechCrunch)
Learn more (Red Herring)