November 2005
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The Future Marketing Awards will now include a new category to celebrate word of mouth marketing: Best Word of Mouth Campaign. This will be awarded for the best use of Word of Mouth as a medium to spread a brand message, either through real interaction or through the passing of a message between consumers through 'virtual' means.
The Future Marketing Awards has grown out of last year's Viral Awards and now has three competitions covering the Americas, Europe and Asia Pacific. The Juries include representatives from Honda, Coca Cola, P&G and a host of others. The Awards shows will take place in London on January 26, New York on February 23, and Shanghai on March 30.
WOMMA members get 20% discount on the submission fee. Enter the words WOMMA MEMBER into the last available credits box on the online entry form.
Deadline for entry is November 30, 2005.
If you need any questions answered, please contact Awards Director Alex West on +44 (0) 207 788 7951 or by email at alex@remotepeople.net.
More info:
http://www.futuremarketingawards.com
Whirlpool Gets Into Podcasting
Gary Stein: Is "Juiciness" a New WOM Metric?
WOMMA Member Discounts
* AD:TECH New York, Nov. 7-9, Save 20%
* Beyond Blogs and Social Networks, Dec. 1-2, Save $400
http://www.womma.org/events.htm
Blogs may have started with political junkies and techies,
but these days about half of all blogs are a form of
therapy for their authors, according to research done for
AOL.
Asked what they write about(multiple answers were allowed):
* 65.7 percent of respondents to the survey said 'anything
and everything'
* 62.5 percent said 'family'
* 54.3 percent said 'friends'
While such personal items dominate writing, 43.9 percent of
those surveyed said they read other blogs to get a fresh
perspective on the news
Learn more
Green Gear Cycling uses customer clubs and referral rewards
to cultivate a word of mouth network. Its efforts have been
working. It has one Australian evangelist for its brand who
has been responsible for 100 referrals and $300,000 in
sales of its Black Friday folding bike.
The company once relied on press releases and ads, but now
uses WOM as its major marketing tool. It has set up 30 Bike
Friday Clubs of America (and Beyond), e-mailing prospective
members to join whenever it establishes a new club. It
gives new customers 12 postage paid post cards which they
give people who comment on their bike. The cards can be
sent to the company for more information.
The Lesson: WOM works for exceptional products.
Learn more
A small off-Broadway acting troupe, the Moscow Cats
Theater, is using WOM to promote a show that features
felines doing acrobatic tricks.
Working with HHC Marketing, the theater has sent free
tickets and show fliers to 50 Manhattan veterinarians,
figuring they'd be natural influentials for reaching cat
lovers who might want to see the show. Pediatricians also
are being sent tickets as are animal welfare groups.
A fund-raising performance is being staged for a local
animal welfare league to generate positive buzz from animal
lovers who might otherwise question the advisability of
cats doing tricks on stage every night.
Learn more
Special Announcement #2>
Free eMarketer Report for WOMMA Members:
Nearly Half of Online Marketers Use WOM Campaigns
------------------------------------------------
eMarketer's new Word of Mouth Marketing report, published
in association with WOMMA, reveals a wealth of statistics
and research that attest to the growth of word of mouth
marketing. This new report has 38 charts and analyzes data
from hundreds of sources.
WOMMA members get this report free, $165 for non-members
After analyzing data from hundreds of sources and
interviewing word-of-mouth marketing experts to measure the
influence, effectiveness and extent of word of mouth
marketing efforts, eMarketer estimates that nearly half of
online marketers will engage in some form of word of mouth
or viral campaign this year. eMarketer expects that a
majority of digital marketers will use word of mouth next
year.
More info:
http://www.emarketer.com/womma
http://www.womma.org/emarketer.htm
Special Announcement #1>
WOMMA's Word of Mouth Basic Training
January 19-20, 2006 | Orlando, FL
------------------------------------------------
THE BIGGEST WORD OF MOUTH EVENT EVER
Master the art of word of mouth, viral, buzz and blog
marketing
* 50+ experts * Dozens of case studies
* Essential how-to's * Amazing networking
Keynotes from Bob Garfield, Don Peppers, Fred Reichheld,
Ed Keller, Jackie Huba, George Silverman, Douglas Atkin.
This is the one event to attend to get the skills you need
to succeed with word of mouth
* Learn from real case studies and how-to lessons
* Meet the world's leading word of mouth experts
* Master the core skills to succeed with WOM
* Discover how to implement WOM at your company
* Network like crazy at the biggest WOM event ever
* Understand critical issues around ethics and honesty
* Measure and track the ROI of word of mouth
* Enjoy an official event from WOMMA, the association
that brings together the amazing people who are
building this fantastic industry.
LEARN TO GET PEOPLE TALKING!
http://www.womma.org/wombat
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