Word of Mouth and Social Media marketing is quickly moving from an emerging marketing discipline to an enduring one. Forecasts indicate total spending on word of mouth marketing programs will eclipse $3.0 billion in 2013.
As consumers become more connected to each other through high-tech devices (smart phones) and social media (Twitter, Facebook), more opportunities for customer conversations exist and thus, word of mouth activities are playing a bigger role in marketing strategies.
Is your company taking full advantage of the new marketing landscape?
WOMMA is here to help by visiting your company and delivering a “State of the Industry Address.”
We will visit your business and present the latest news on issues impacting the word of mouth and social media marketing industry. WOMMA will share current research findings detailing the impact of word of mouth and social media marketing. From an ethics perspective, WOMMA will update your business on how best to adhere to the Federal Trade Commission’s guidelines on using endorsements and testimonials in online marketing activities. And, we will outline best practice advice on how word of mouth helps to solve common business problems such as new customer acquisition, providing customer care, repairing brand image issues, and improving employee engagement.
WHAT: WOMMA’s State of the Industry Address
WHERE: Your office
WHO: Your employees
FEE: $1,000 (flat rate travel costs)
Topics:
(1) WOM Basic Training
(2) State of the Industry
For more information about scheduling a presentation contact WOMMA at 312.853.4400,
or fill out the online contact form. |
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Before you leave, make sure you see these.
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This 25-page eBook examines the valuable word of mouth marketing trends presented through case studies and Keynotes at WOMMA Summit 2011.
Download eBook
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Best Practicebook: WOs GuideM in the Customer Contact Center
Read the Guidebook
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Webinar Library
Download podcasts, presentation decks, and watch SlideShares of WOMMA Webinars and Brand Council Webinars.
Visit the Library
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WOM 101
Learn the art and science of creating effective marketing programs that get customers talking.
Download PDF
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Ethics Toolkit
The WOMMA Ethics Toolkit defines best practices, baseline rules, and asks 20 questions to help you ethically comply.
Download PDF
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