Affinitive recently launched its 100th word of mouth marketing campaign for Unisoft’s video game Assassin’s Creed. Other clients such as General Motors, The Nielsen Company, Cingular, Random House, Universal Pictures, American Skiing Company and THQ have benefited from their customer-centric marketing approach and surely more will in the future. Congratulations to Affinitive for reaching this great milestone!
The full story at: http://eva.nanribao.cn/anime/54964
WOMMA Governing member BzzAgent has promoted Dave Dugan to President. As president, Dugan will assume responsibility for the company’s sales, client services and international strategy. Congratulations to Dave!
The full story at: http://www.financial24.org/economy/bzzagent-promotes-dave-dugan-to-president/
BzzAgent is also holding a webinar titled “Honing in on Customers and Advocates through Digital Content” on July 16. Dave Balter, BzzAgent founder and CEO, and Guy Kawasaki, Alltop.com Co-founder, will host the event and show how to whittle down the wealth of information available on the Internet to a finite set of data specific to your target audience.
Space is limited. To reserve your seat, go to https://www2.gotomeeting.com/register/163111259
Golin Harris has published a white paper titled Get Real. It is focused on the value of authenticity and transparency in marketing. To download a copy, please visit http://www.golinharris.com/custom/gh/GetRealEmail.aspx
House Party, who arranges social get-togethers surrounded around products, is teaming up with humanitarian organization Children International to hold 1000 “Kid-Tribution” parties to raise awareness of worldwide child poverty. The parties will be centered around attendees reminiscing and reflecting on the joy of childhood. The event will be held nationwide on Saturday, August 15. If you are interested in hosting a party please visit http://www.houseparty.com/childreninternational.
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/childreninternational/38833/
Duke Snyder 7:00 pm on July 1, 2009 Permalink
Isn’t this posing an ethical question in blogging about a product of which you have received in exchange for having agreed to write a post about?
Pat McCarthy 1:54 pm on July 2, 2009 Permalink
You bring up an interesting point. There are a lot of people trying to decide the degree to which bloggers should reveal any compensation for their reviews. House Party has their advocates blog about their experiences on House Party’s own website. Since it is clear that the advocate is writing the blog to promote their party or talk about the experience on House Party’s site, it is reasonable to believe any reader of the blog would know that there had been free giveaways. That being said, any reader can judge for themselves whether the advocate was persuaded by free items.
The blog, however, is just one aspect of House Party’s marketing. The key to their strategy is how much consumers trust the opinions of people they know. If the attendees had a good time and liked the product, they will naturally talk to other friends about it.
Thanks for the comment Duke!